Develop questions and a method of evaluation to conduct market surveys among investors, vendors, customers and the media;

Analyze competitors based on quantitative data, market trends and qualitative assessment including consumer perceptions;

Review existing literature, conduct interviews and online research to inform decision-making and capital investments.

Conduct intake session with the chief executive officer to develop short and longterm goals in every area of the business, including finance, marketing, sales, customer service, human resources, information technology and capital improvements;

Involve every manager in the creation of an Operating Plan by translating strategic goals into action steps, and assigning the timeframe and budget to fulfill each goal;

Facilitate a one-day Planning Retreat with every key decision-maker to form a team approach to problem-solving and to reach consensus about the workflow and internal reporting benchmarks.

Align job descriptions with tasks defined in the Operating Plan;

Coach managers to evaluate and reward high performance;

Generate an ongoing process to assess the status of strategic goals that are driving business operations and to formulate new strategies based on measurable outcomes.